How to Create a Small Business Website

Because I created my lawyer husband’s web site, people often ask me how to build a internet site for their own small company. The reality is that it is not as difficult as it first appears. In fact, using an inexpensive web package like SBI, one can create a small business site that is compelling and pre-sells.

What does it mean to pre-sell? Basically, you provide enough information about your goods and services to gain the trust of your web visitor. Then, when he is ready to approach a business about solving their problem, they will come to you.

That is what we did with my spouse’s site. We have over 60 pages of resources about issues such as property, custody, child and spousal support, and the divorce process itself.

We also have a unique “Ask Julian Anything” feature where people can email questions about their individual family law case to my husband and get a return answer by email. We of course include a “call to action” in these return emails urging them to contact the law firm and schedule an appointment to more fully discuss their case.

We get approximately 50% of our traffic through pay per click and 50% through organic traffic. Even paying for internet traffic, we spend less than half of what we would on a yellow pages ad. And, the results from the web are better.

To build the site, we made a list of the type of questions people facing a family law action typically have. Then, we wrote web pages answering those questions. Then – and here’s a vital step – we found keywords that didn’t have too much competition and organized the pages for those words. So, when you type in “restoring former name”, his firm come up early in the Google search pages.

Site Build It makes it easy to build a website like this. They offer a built in keyword search tool. SBI also take you step by step through the optimization process. It’s as easy as typing in your keywords into a form for each page.

Then, Site Build It helps you submit the site to Google, Yahoo, and MSN so that you can be found by people searching for you.

Many small business owners think the only way to build a website is to hire a graphic design firm to do it. Nothing could be further from the truth. Instead, you should invest the time to create a compelling site using a resource like Site Build It.

And, that is how you create a website for your small business.

Article Source: http://articlesmore.com

Stacy Fox has developed a successful local small business website for her husband, a divorce lawyer. She'd like to share with you how she did it on her Small Business Website Marketing blog.

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