Google AdWords Management - A Useful Tip

When your ad is relevant searchers gravitate to you. The secret to successful AdWords is relevance. Searchers will click on your ad when you have relevance. When you have relevance, your profits will grow because your ad costs dropped, because Google definitely rewards relevance.

When you're the person laying out the cash yourself and it's your own business, your own risk, and your own credit card that Google is dinging every month, you don't have time for your own ego stroking. Your customers don't have the patience for it either. Nowhere is this more clear than in Google AdWords management. Putting your own money on the line has a funny way of wising us up to what gets clicks and what doesn't.

Relevance Equals A Google Reward

If you bid higher for clicks you can get a higher position on the search pages. However, as your click-through-rate increases, Google will reward you by giving you a better position on the search pages. That is to say they reward you for relevance.

Basically, the number one position always goes to the top bidder. However Google has a long standing tricky little twist. This is the boiled down view of the formula:

Your Relative Position = Your Bid Price x Your Clickthrough Rate

The more precise explanation of the equation is: your bid price x you Quality Score. But whichever one you use, your click-through-rate makes the biggest impact, besides your bid price.

What click through rate are we talking about here? It could be your ad group click through rate, or either the click through rate of your ads for search partners or AdSense, but that is not what we are talking about here. We are talking about the click through rate of your individual keywords and their Google performance alone.

If you have a high clickthrough rate, then you don't have to bid as much for the position. For example, I bid $1 and my ad gets a CTR of 1 percent. Your ad gets a CTR of 2 percent. You can get the same average position as me by bidding $0.50. If you bid $0.51 then you'll get the position above me. If you're already in top position, Google will automatically charge you a lower bid price as your CTR improves. Not bad.

It may seem like some magic formula but it's not. What it means to you is that you are paying out less money to Google each month and that is money in the bank!

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With over ten years of experience in adwords management , Kirt Christensen, will share his experience in adwords management, by giving you tips he discovered that work (and some that don't work). www.managemypayperclick.com">www.managemypayperclick.com This article is available as a unique content article with free reprint rights.

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